- Website design, content, build and maintenance
- Email marketing and management
- Banner advertising strategy, concept, design and build
- Online media planning and buying
- Online marketing strategies
- Campaign landing page design, content and build
- Content management systems
- Ecommerce platforms and strategies
- Blogs, forums, viral, and more
Marketing online is targeted communication via the Internet to promote your business and direct traffic to your website. This promotion may take the form of a search engine optimisation (SEO) strategy, an affiliate marketing program, targeted email and e-newsletter campaigns, or links and advertisements from websites, blogs, online message boards and newsletters.
SEO is the understanding of using the changing set of methodologies and technologies in combination with general marketing savvy to promote a website above its competitors. It is the online equivalent of strategic business promotion. Its about looking at the internet and understanding how various technologies work together, how markets can be approached, how communities work and how to influence them. It’s a new area involving creative marketing, technical competence and social awareness. For example, get ready for change with new upcoming trends and millions of unique visitors go to Facebook, LinkedIN or Twitter through multiple access points (mobile devices and desktop apps). This opens both challenges and opportunities for web marketers. Some SEO work involves low level tasks, but that is not the strategic core of getting a site to rank, getting more traffic and making that website work when other similar sites fail. Its not about one thing, its about everything. Its about how you spend 12 hours online and track the latest trends, about how you read countless marketing blogs each week and how you continually adapt to emerging technologies while refining your work to meet your website users needs. There is no replacement for what you do, it takes a human being. Its about understanding how the whole picture of the online community comes together and how visitors stumble across the vast internet landscape and find sites. Its also about what makes them stay there, what influences them to share what they found and how to make a site that outperforms others that do the same thing.